The LEGO Company History

lego store sets

When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 He produced wooden toys and furniture. His business was not particularly successful and he had to struggle through the early 1930s. In 1934, he shifted to focus on toys, and changed the company’s name to LEGO. It’s an abbreviation of “leg godt”, the Danish word meaning “play well”.

The company expanded into other Nordic countries in the 1960s. The company created smaller bricks that were suitable for small hands. It was named DUPLO (after the Latin word duplex, which is a reference to a twofold). This enabled children of all ages to build more detailed models.

In the 1970s, Lego began to introduce new features that would make its products differentiate themselves from the competition. For instance, they included an array of faces to their minifigures. This made the minifigures more real and capable of communicating different emotions and facial expressions. The Lego Group added wheels to their bricks, allowing the creation of vehicles and other machines.

The next big step was to introduce dedicated themes systems within the systems that allowed customers to create a particular world or situation. This helped the company establish its brand as more recognizable and also helped them reach an audience that was younger. Additionally, the company increased production by opening factories in South Korea, Malaysia, and Brazil.

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